APG Workshops
The 16 Most Useful Strategy Models and Frameworks
Next Workshop: TBA
This practical half day workshop with Jon Leach will teach you how to use the most powerful strategic models available to planners. You’ll learn a series of strategy frameworks that you can use to solve your branding problems, including Brand Positioning, Customer segmentation, Comms, Campaign Planning, Psychology/market insight generation, Project Planning, Selling and much, much more.
Insights Safari with Oliver Feldwick
Next Workshop: TBA
This APG workshop is a full day seminar learning new, ‘gonzo’ techniques for developing insights and ideas. ​​It’s primarily for more junior planners and strategists who want lots of new ideas and ways in for writing briefs, dealing with client requests and answering questions that require new approaches and ways of thinking.
Led by Oliver Feldwick, Head of Innovation at The&Partnership
Build a Brand in 90 Minutes
Next Workshop: TBA
Oli Feldwick, Head of Innovation at The&Partnership is a strategy and AI expert. He’s at the forefront of thinking about how we could and should use AI for creative strategy and the practical use of the tools at our disposal.
His ‘How To Use Gen AI and Chat GPT’ was an APG sell-out earlier this year so luckily for us he’s volunteered to run a more in-depth practical workshop. In this session you will get hands-on and sleeves-up in applying AI in the everyday, and learning what works (and what doesn’t).
How to Run a Really Useful Workshop
Next Workshop: TBA
A Really Useful Workshop is not rocket science but it does need a lot of thought, careful planning and an understanding of how to run it and how to get the best out of people.
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So we’ve got together with Julian Saunders to pull together all the thinking and tools you need into a rocket-fuelled 3 hours of the theory and practice of running a really good one.
From Slides to Sofas: How to create compelling strategic content based on in-home interviews
Next Workshop: TBA
This practical half day session will teach you how to do empathetic and revelatory interviews with people in their own homes. You’ll discover how to use some of the skills of ethnographers, journalists and documentary makers to get to the truth and how to edit your video, photographic and intellectual content in a compelling way that captures their reality and convinces both clients and creatives.
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Led by Mark Hadfield, Founder or Meet the 85%
APG Training in association with Tracksuit
Tracksuit is the beautiful, affordable and accessible brand tracking tool to measure and communicate the value of brand-building.
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Built from best-in-class methodology, Tracksuit is accessible and easy to understand for everyone from CMOs to CFOs, brand marketing specialists and agencies to founders.
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Trusted by agencies and over 650 modern consumer brands around the world, Tracksuit surveys thousands of people each week to track consumer awareness, consideration, usage, preference and perceptions of a brand. The data is collected from different markets and demographics, while also being used to benchmark each brand against its competitors.