David Wilding
Director of Planning
David is one of the best media planners in London. He has a particular interest in behavioural theory, a fascination with neuro-marketing and a mild obsession with trying to catapult brands into the heart of popular culture. He has recently jumped ship from PHD to run planning at Twitter.
Neil Godber
Head of Planning at JWT London
Neil is a top planner, formerly of BBH and now running Planning in JWT London. He is multi-awarded for at APG Creative Strategy Awards and a winner of the Grand Prix for Dixons in 2011 and an expert in all things effective.
Dave Masterman
Creative Director at VCCP
David has spent over 20 years in the creative discipline and has previously worked at agencies such as JWT, BBH, Fallon and DDB UK. This gives him the unique insight of having received many briefs from planners over the years.
The 16 most useful strategy models and frameworks and how to apply them
This brand new, practical half day workshop will teach you how to use the most powerful strategic models available to planners. You’ll learn a series of strategy frameworks that you can use to solve your branding problems, including Brand Positioning, Customer segmentation, Comms, Campaign Planning, Psychology, market insight generation, Project Planning, Selling and much, much more.
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Planning guru Jon Leach will give you the theory, case history examples, a step-by step guide for their application and tasks so you can have a go yourself.
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If you’ve enjoyed delving into the APG Top and Super Models and thought it’s great, but how do I apply this cerebral thinking to my own brands? This is how.
Course Information
Date & Time
TBA
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Platform
Workshop to be delivered online through Zoom.
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Cost*
£250+vat, APG membership is required to attend this workshop.
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*Please note tickets are non-refundable and we can’t offer catch-up sessions on future Workshops, if for any reason, you can’t attend.
Who is running it?
Jon Leach
Your tutor is Jon Leach who despite starting as a planner in 1984 still works as a jobbing planner to this day. He was initially trained at BMP (the joint home of classic planning, alongside JWT), was re-trained by the radicals at HHCL in the 90’s, survived both the dot-com crash of the early 2000s and the rise of Web 2.0 in the late 2000’s. Since then he has continued to work as a planner with all sorts of digital, public relations, design and sports marketing agencies.
Course Enquiries
If you are interested in attending this Training Course, please e-mail Alison Trotter at alison@apg.org.uk
APG Workshop Policy
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Workshops will not be recorded/filmed and we can’t offer catch-up sessions on future courses, if for any reason you can’t attend.
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On occasion we may need to re-schedule the workshop - we reserve the right to do this at any time although we will aim to give you as much notice as possible.
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Attendance on workshops is entirely at the discretion of APG. There is no automatic right to attendance.
APG Training in association with Tracksuit
Tracksuit is the beautiful, affordable and accessible brand tracking tool to measure and communicate the value of brand-building.
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Built from best-in-class methodology, Tracksuit is accessible and easy to understand for everyone from CMOs to CFOs, brand marketing specialists and agencies to founders.
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Trusted by agencies and over 650 modern consumer brands around the world, Tracksuit surveys thousands of people each week to track consumer awareness, consideration, usage, preference and perceptions of a brand. The data is collected from different markets and demographics, while also being used to benchmark each brand against its competitors.