As the Chair of Judges for the APG Creative Strategy Awards 2025, I am thrilled to announce that this year we want to welcome entries from as far and wide as possible - to broaden out the awards so they truly represent and celebrate every flavour of strategy.

The APG Creative Strategy Awards has always celebrated strategic brilliance. For 2025, we're amplifying that mission by opening our doors wider than ever before. As Chair of The Shortlist Jury, I'm thrilled to announce not only an extraordinary panel of judges drawn from across the strategic spectrum, but also a series of exciting changes to the awards themselves - all designed to discover and celebrate strategic excellence wherever it exists.

From utopian to dystopian scenarios, the APG is working with planners, internationally, to game out what the possibilities might be and how we can get there.

The clue is in the name. It’s the place on the APG site where we bring together all the precious bits of strategic learning that can help you navigate a tricky problem, give you fresh inspiration or just wake up your jaded planning brain when you need help but don’t know where else to go.

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To get a taster of how excellent these resources are for members, we’re giving you the chance to download one example of each for free.

It’s time to get writing.

We are looking for a rich variety of compelling cases that showcase the vast spectrum of creative strategy from brilliant minds everywhere.

The launch is 5th February 6.30-7.30pm. You can join the livestream or watch the video afterwards.

Kit Altin, Chair of Short listers and Tom Roach, Chair of Judges and Emily Harlock, APG Co-Chair will talk about every flavour of strategy, what it means for the awards, and how to win. 

There will be bursts of brilliance when 3 of 2023’s winners give us their 5-minute pitch to the final judges. Rory Gallery on Partners Life NZ, Joan Devereux on Flora Plant and Bruno Carramaschi on Anusol.

This will be available on a live stream and as a video on the APG site. 

Deadline: You have till 3rd April to write and submit your paper.

The APG Creative Strategy Awards are on again in 2025. So if you’re true to the literal interpretation of ‘planner’ or indeed ‘planning’ you will already have started work on your entry. 

There are 3 workshops: Logic, Magic and Sparkle. You can do 1, 2 or all 3 of them. Between them, they cover the essential ingredients of the perfect creative strategy case history delivered by the experts in writing and winning APG awards.

The APG A-Z is a series of 26 short and inspiring videos that are designed to give you all the basics for a proper understanding of the practice of planning and strategy. Whether you’re just starting out in an agency - be it in advertising, media, social, design, whatever - and have planner or strategist in your title, or you work for a client or research company and have a professional interest in strategy, this course is for you to do in your own time.