APG TRAINING
Find your skill level in the descriptions below and click through to see the list of corresponding skills, training courses and workshops
APG Training in association with Tracksuit
Find out more about Tracksuit here
Basic skills you need to be any sort of planner or strategist, regardless of discipline or place of work.
Advanced set of skills for more senior and experienced strategists, combined with emerging and specialist skills.
Top skills for strategists with management or high level business responsibilities.
About Tracksuit
Tracksuit is the beautiful, affordable and accessible brand tracking tool to measure and communicate the value of brand-building.
​
Built from best-in-class methodology, Tracksuit is accessible and easy to understand for everyone from CMOs to CFOs, brand marketing specialists and agencies to founders.
​
Trusted by agencies and over 650 modern consumer brands around the world, Tracksuit surveys thousands of people each week to track consumer awareness, consideration, usage, preference and perceptions of a brand. The data is collected from different markets and demographics, while also being used to benchmark each brand against its competitors.
How Training Works
The aim is to offer training in as many of these important skills as we can, with a combination of Training Courses and a new training format of 'Taster Workshops’.
So we’ve mapped these skills against what is required at different levels off experience and suggested the Training Courses and Workshops that can deliver against those requirements.
How it works:
-
You define your level of experience (Core, Extended or Leadership)
-
You look at the skills required for your level of experience (see below)
-
You can then see what we are offering to teach and enhance skills at that level
(In addition we suggest classic and emerging skills at each level: The things you absolutely have to be able to do vs the skills you might need as your role extends or you take on different kinds of work).
As always we will give plenty of advance notice on courses and workshops so that you get the chance to book yourself on in good time.
Different Skills Levels
Core Skills
Classic Skills
-
Desk research
-
Excel & data
-
Briefs & briefing
-
Principles of strategic thinking
-
Qual & quant research (using & analysing)
-
Creativity & creative people
-
Working in teams & managing up
-
Mentoring & career development
-
Effectiveness
-
Insights
​
New & Emerging Skills
-
Online research & tools
-
Familiarity with broad range of strategic disciplines (content, digital, channel, design etc.)
-
Behavioural research including site journeys and UX
-
Understanding and using specialisms (psychology, neuroscience, semiotics etc..
Extended Skills
Classic Skills
-
Effectiveness embedded in thinking
-
Advanced data analysis
-
Develop & present strategic thinking
-
Define strategic & creative ideas
-
Client, internal & creative relationships
-
Understand & critique quantitative (testing) approaches
-
Enhance, apply and understand: client business, finance & corporate strategy
​
Emerging/Specialist Skills
-
Finding Insights
-
Briefing for different disciplines
-
Strategy for newer disciplines & new business
-
Understanding and developing leadership styles
Leadership Skills
Classic Skills
-
Effectiveness & strategic case studies
-
Apply business / corporate / economic understanding
-
Thought/opinion pieces – speak at events
-
Conceive and give training
-
Strategic vision & leadership: Accounts and agency
-
Personal / department leadership
​
Leading Edge Skills
-
Leading multi-disciplinary teams
Testimonials
“Consistent in providing training and opportunities to learn throughout. I've greatly valued its contribution."
“In the absence of any management, training or development in the planning team, it's been a huge help to proactively learn and refresh knowledge.”