APG 'Top Talks'
A series of online talks from interesting and inspiring strategy leaders
We put on a host of Top Talks by top strategists during 2020 and 2021. We've asked them to choose topics that they are passionate about or think will be of most use to the APG community.
They are an APG member benefit and therefore for members only.
You can watch all the Top Talks we ran in 2020 and 2021 on our Think Tank
The Rise of Online Political Advertising: A 'Moral Panic'
30th June 2021
Speakers: Dr Kate Dommett and Dr Tom Stafford, University of Sheffield
Field Notes on Activist Strategy
24th March 2021
Speaker: Phil Adams, Founder and brand strategy adviser at I Know Some People Ltd
Go Luck Yourself
16th February 2021
Speaker: Andy Nairn, Author of 'Go Luck Yourself' and Founding Partner at Lucky Generals
What Brands can Learn from Studying Gangs
22nd June 2021
Speaker: Kevin Chesters, Strategy Partner at Harbour London
'Brandsplaining' with Jane Cunningham & Philippa Roberts
10th March 2021
Speakers: Jane Cunningham and Philippa Roberts, Authors of 'Brandsplaining' and Founders of PLH Research
Why Creativity Needs Conflict
1st June 2021
Speaker: Ian Leslie, Author, Speaker and Strategist
Finding Inspiration in Visual Culture (sponsored by Pinterest)
27th January 2021
Speaker: Raquel Chicourel, CSO at Grey London
How to Construct an Argument
31st March 2020
Speaker: Kevin Chesters, Strategy Partner at Harbour London
Evaluating Creative Work (especially online)
15th April 2020
Speaker: Will Humphrey is Strategy Director at Wunderman Thomson
Lifting the Lid on Ramadan and Muslims
27th April 2020
Speaker: Omar El-Gammal, Planning Director at Wunderman Thompson
Win-Win (Media) Planning
6th May 2020
Speaker: David Wilding, Twitter
Survivorship bias and my endless privilege: Ask Me Anything
20th May 2020
Speaker: Russell Davies, CMO at Bulb
How to have ideas?
4th June 2020
Speaker: Richard Storey, Global Chief Strategy Officer at M&C Saatchi
History in the Tweeting. (Looking back to look ahead)
30th June 2020
Speakers: David Wilding, Director of Planning at Twitter UK
Who is the target market for creativity?
28th July 2020
Speaker: Rory Sutherland, Vice Chairman at Ogilvy UK
The Messy Middle & The Sharp Edges: How Ideas Really Happen
19th August 2020
Speaker: Sandie Dilger, Head Of Strategy at Ogilvy
The 'Messy Middle': Where Consumer Decisions are Shaped
1st October 2020
Speaker: Gerald Breatnach, Head of Strategic Insights at Google UK
Ecoffectiveness: The missing measure in a climate crisis
25th November 2020
Speakers: Ben Essen, Global Chief Strategy Officer at Iris and Caroline Davison, Managing Partner & Sustainability Lead at ELVIS
New Building Super Brands in the Digital Age (and Covid Context)
2nd April 2020
Speaker: Oli Feldwick, Head of Innovation at The&Partnership
Don't Waste This
22nd April 2020
Speaker: John Shaw, CSO & CIO at Superunion
10 Things We’ve Learned (and wish someone had told us earlier)
30th April 2020
Speakers: Craig Mawdsley & Bridget Angear, Joint CSO's of AMV BBDO
The Dark Arts for Dark Times
12th May 2020
Speaker: Martin Beverley, CSO at adam&eveDDB
The Consolations of Art
21st May 2020
Speaker: Jim Carroll, Brand and Communication Consultant, Carroll Jones LLP; Former UK Chairman at Bartle Bogle Hegarty
Planning Your Next Career Move
15th June 2020
Speakers: Ben Shaw, Head of Strategy at BBH and Martin Beverley, CSO at Adam and Eve DDB
The desperate and never-ending search for insights
2nd July 2020
Speaker: Loz Horner, Strategist at Lucky Generals
It mostly goes wrong; What we can learn from failure
6th August 2020
Speaker: Craig Mawdsley, Joint Chief Strategy Officer at AMV BBDO
Age of Rage and the Battle for Trust
26th August 2020
Speaker: Steven Lacey, Founder of 'The Outsiders'
7th October 2020
Speaker: Steven Lacey, Founder of 'The Outsiders'
Is Planning on the Right Side of History?
9th December 2020
Speaker: CEO at Grey Consulting, Speaker & Writer
6 Strategies For Playing Monopoly (or what planners can learn from boardgames)
9th April 2020
Speaker: Oli Feldwick, Head of Innovation at The&Partnership
Cool Numbers and How to Use Them
23rd April 2020
Speaker: Kate Waters, Director of Client Strategy at ITV
Persuasive Presentations
4th May 2020
Speaker: James Caig, Consultant Strategist, Facilitator and Trainer
Getting ahead of the Covid-19 curve
13th May 2020
Speaker: Raquel Chicourel, CSO at Grey London
How to Write Better
26th May 2020
Speaker: Kevin Chesters, Owner/Partner at Harbour
25th June 2020
Speaker: Sam Knowles, Experienced data storyteller for companies and brands
Use Strategy to Have Bigger, Broader Client Conversations
22nd July 2020
Speaker: Matt Holt, CSO at Digitas
Extreme Democracy, Nordic Cultural Cool, Design Thinking...
13th August 2020
Speaker: Rob Scotland, Head of Strategy at McCann London
The Joy of Pitching
30th September 2020
Speakers: Nick Hirst, Executive Strategy Director at Adam&EveDDB and Ollie Gilmore, Head of Planning at The Corner
The Psychology of Uncertainty and the Inspiration of the Everyday
5th November 2020
Speaker: Amelia Torode, Chief Strategy Officer at The Fawnbrake Collective
“APG Top Talks is an invaluable service to all planners regardless of the level and experience. It provides us all the sense of a community that has an important role to play during this pandemic, and somehow in a world of isolation you feel closer to people you admire or follow consistently.”
“The APG Top Talks have been my motivation at tough times. They're fantastic to watch on demand with a morning coffee.”
“I've used the Top Talks as a way to continue my "training." They have helped me feel guided (and productive) during frequent work lulls.”
“The remote webinars have been excellent. it means I can attend events that would have ordinarily have been 300 miles away.”
“APG Top Talks are a great way to stimulate my mind, see other planners and have a bit of a discussion.”