Strategist and APG Gold winner Chris Baker’s new book, Obsolete: How Change Brands are Changing the World is out on October 24th. The idea at the heart of the book is "Change how people spend their money and we can change the world."
It’s a deep dive into the world of ‘Change Brands’ like Tony’s Chocolonely, Oatly, Vinted, Liquid Death, Fussy and Smol, who are setting out to tackle some of the world's biggest problems while building successful businesses and winning market share from established brands...and they're having a lot of fun along the way.
These Change Brands are looking to change the world, one sale at a time. "Obsolete" features insight from all these brands and interviews with numerous founders and leaders at these companies. It also features insight from “Agent Change” a secret agent within Big FMCG who gives unique insight into the challenges of coming to terms with a rapidly changing world from inside one of the world’s largest companies.
Chris would love to extend a free invite to APG members for his book launch on 17th October in Great Portland Street at the home of Change Please and Toast. The event will feature an intro to the book from the author and a panel featuring other Change Brand founders. Only 30 spaces remaining so sign up fast!
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