Thursday 21st November | 5pm-6pm GMT | Online
It’s a first. Proper community thought leadership on AI and the future for planners.
By the community, for the community. That is the whole point of the APG.
200 planners and strategists from around the globe were consulted. Then a wonderful and diverse gang of strategists were chosen to work on the topics that seemed most salient and important for us all.
They split into 4 groups working across borders and agencies that are normally in competition with each other. Over 6 months they tussled with the issues, put research into the field, thought deeply about consequences, and came up with a thoughtful and practical set of recommendations for everyone to use.
On 21st November we will unveil the top-line results.
AI Tools for Strategists. An online resource that reviews all the different tools available to us, with details on features and how to use them, updated in real time as more become available.
What AI means for the role of strategists. What is the value of the strategist in this new world? Best practice and guidelines for Planners at different levels of experience.
Effectiveness. How effectiveness as a discipline for planners has been influenced by the arrival of GenAI advertising and a practical model for thinking about how AI could make advertising more effective (or not..)
Critical Thinking encompassing bias, knowledge, and practical reccos about how we should be thinking differently tomorrow and in the future.
And this is just the broad brush strokes. Over the coming weeks, we will be publishing the detail of their thinking and recommendations in a series of deep-dives, once again available to all.
Sign up here if you would like to come along to the event.
Sarah Newman
APG Director
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