Our industry has never been more obsessed with fame. It seems we planners can’t just work on reaching the right audience with the right message in the right way – we have to also earn media, go viral, make an impact on culture, achieve fame. No pressure.

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Fame could be a valid strategy for a media landscape that is more fragmented, less public, more private, less mass, more targeted, less broadcast, more algorithmic. Why rage against the machines when you can rise above them.

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But what, in that context, actually is fame? Are we, in our communications agencies, actually delivering it? Are we even capable of delivering it? If we are, should we?

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These are the big questions for any strategist – whether you’re earned-first or brand- led (but still writing up those “few earned ideas” for the back of the deck). To help answer them, we’ve brought together two experts to tackle these sticky questions from very different angles.

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Speakers:

Alison Phillips is a consultant at MHP Group and was editor-in-chief of the Mirror. During her time as editor, the Mirrorwas awarded Daily Newspaper of the Year and News Media Organisation of the Year, and earned a reputation for breaking major political stories, including the ‘Partygate’ scandal. She understands what it takes for an idea to hit the mainstream.

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Richard Huntington is Chief Strategy Officer at Saatchi & Saatchi, an agency and between his long-running industry editorial on adliterate and an appearance on the Newsagents, is probably one of our most famous brand strategy practitioners. He understands the brand value of fame.

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​Dan Deeks-Osburn is Head of Strategy at Mischief and will be hosting the event.

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Join us for wise opinions and sharp discourse. Bring questions. This event will not be televised. If you want the secrets to fame, you’ve got to be there.