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Special Prizes

APG Creative Strategy Awards 2025

In association with Channel 4

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See below for a list of special prizes for the APG Creative Strategy Awards 2025.

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Denise Williams Prize for Best Performance in front of the Judges​

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Nursery Prize for Best Contribution to Brand Growth
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Davies+McKerr Prize for Best Insight
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Strategy Book Prize for Best Written Paper

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Thinkbox Prize for Delivering Cultural Impact

Rewarding a strategy that has made a cultural impact, from the campaigns that drive social change to those that challenge the status quo and change attitudes.

Prize for Best Strategic Response to the Challenge of Climate Change

Prize for Best Example of Diversity & Inclusion

Prize for Best Media Thinking

PR Special Prize

 
Best Global Strategy (cross-culture strategy)
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Best Non-UK paper 
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Best Example of CX Thinking
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Best use of AI in Creative Strategy

'The one that got away' Special Prize*
For cases from any era that people wanted to enter before but that for whatever reason didn’t make it. 
*not part of agency points

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