Long Term Thinking Awards

Long Term Thinking is a category in the 2025 APG Creative Strategy Awards and you can enter a paper explicitly into that category.

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Long Term Thinking is a campaign for a brand that has run for 5 years plus and is still running.

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We will be awarding the strategic thinking that has successfully guided the brand or business over that time.

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You can enter a brand or campaign for both the Long Term Thinking category and the 2023 (two year) awards if you so wish; the thrust of the entries will be very different.

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The Long Term Thinking entries can use up to 3,000 words as opposed to the 2,000 word limit on the other papers.

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Long Term Thinking papers will be judged as a separate category at shortlisting and final judging. Shortlisting judges will nominate the papers they think are worthy of an award.

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The final judges will award Gold, Silver or Bronze based on the points system like all other papers that are shortlisted.

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Entry guidelines and costs are the same as the Creative Strategy Awards.