How to Enter
APG Creative Strategy Awards 2025
In partnership with Channel 4
Getting started
The best way to get started is to read winning papers from past APG Creative Strategy Awards. There are over 200 winning papers to draw inspiration from and you can read them all on the APG Think Thank (you will need to be an active APG Member to access the papers).
Writing your paper
Your paper must not exceed 2,000 words for the APG Creative Strategy Awards and 3,000 words for the Long Term Thinking Awards. Please state the word count at the end of your paper.
You must provide a summary of the paper (maximum 250 words) along with 1 image to represent your paper. This must be included in your paper immediately following the title page. This summary is not included in your final word count.
​
IMPORTANT NOTE: If you are shortlisted, you will need to send us your paper in a word document directly following the shortlist announcement in June 2025 in order to be published in the book.
What to include in your paper (Check-list)
Title Page
-
Title of Paper
-
Brand
-
250 word summary (not included in the final word count)
-
1 image to represent your paper​
​
Final Page
-
Total Word Count
-
Creative Strategy Award = maximum 2,000 words
-
Long Term Thinking Award = maximum 3,000 words
-
​
Total Number of Pages*
-
Creative Strategy Award = 10
-
Long Term Thinking Award = 12
​
*Title page not included
Important things to note:
-
If you are shortlisted, you will need to send us your paper in a word document directly following the shortlist announcement in June 2025 in order to be published in the book.
Worldwide copyright and right to publish in digital and printed forms of each entry will pass to the APG and it is the responsibility of the author(s) to ensure that the approvals supplied are adequate for this purpose and that all data, images and information included in the paper will be published.
Submitting your paper
Upload Details
All papers will be uploaded through our online submission portal (opens February 2025)​. You will need to fill out information for each paper submitted:
​
* = Required
​
Please choose the type of award you are entering*:
-
APG Creative Strategy Awards
-
Long Term Thinking Awards
​
Please provide the following information:
-
Full Name of Primary Author*:
-
APG Membership Number of Primary Author*:
-
Telephone number of Primary Author*:
-
Additional Authors:
-
Brand*:
-
Client*:
-
Title of Paper*:
-
Agency Name*:
-
Agency Address*:
-
Full Name of Approving Agency CSO/Senior Management*:
-
Full Name of Approving Senior Client*:
​
T&C’s
-
I confirm that my APG Creative Strategy Awards paper is no more than 10 pages and 2,000 words
-
I confirm that my APG Long Term Thinking Awards paper is no more than 12 pages and 3,000 words
-
I confirm that I have uploaded my paper as a PDF (max file size: 15mb)
-
I have included a Summary page (250 word summary and 1 picture) at the beginning of the paper
-
I have double checked the word count and it is stated at the end of my paper
-
If shortlisted, I will supply a Word document of my paper to be included in the APG Awards book directly after the shortlist is announced in order to be published in the book.
-
I have noted the following statement: Worldwide copyright and right to publish in digital and printed forms of each entry will pass to the APG and it is the responsibility of the author(s) to ensure that the approvals supplied are adequate for this purpose and that all data, images and information included in the paper will be published.
-
To understand how we collect and store the data given in your submissions, please view our Privacy Policy
Payment Details
Please note: If you submit 4 papers the 5th is free
​
Submitting inside the UK
Each primary author will need to be an active member of the APG. Your email and membership number are both needed to access the awards portal.
​
If you are not a member, you will need to purchase membership along with your submission.
