APG Creative Strategy Awards 2025

The APG Creative Strategy Awards represent the very best of our discipline. They celebrate magic and logic. Imagination and effectiveness. The bonkers and the unexpected as much as the elegant and rigorous.

This year, we seek a rich variety of diverse and compelling cases that showcase the vast spectrum of creative strategy from brilliant minds everywhere. Because the awards are for all of us: to inspire, to educate, and ultimately to raise the bar on the work we put out into the world.

So whether you're from a large agency or a small one; whatever your experience level and wherever you're located, we want to hear your story.

Important Dates

Awards Launch

January 2025

Submissions Close

3rd April 2025 at 3pm BST

Shortlisting

May-June 2025

Shortlist Announced

12th June 2025

Final Judging Presentations

3rd and 4th July 2025

Awards Ceremony & Winners Announced

25th September 2025

Upcoming Workshops

Workshops on how to write a winning APG case history

These workshops cover the essential ingredients of the perfect creative strategy case history delivered by the experts in writing and winning APG awards.