APG Creative Strategy Awards 2025
In partnership with Channel 4
Every Flavour of Strategy Welcome!
The APG Creative Strategy Awards represent the very best of our discipline. They celebrate magic and logic. Imagination and effectiveness. The bonkers and the unexpected as much as the elegant and rigorous.
This year, we seek a rich variety of diverse and compelling cases that showcase the vast spectrum of creative strategy from brilliant minds everywhere. Because the awards are for all of us: to inspire, to educate, and ultimately to raise the bar on the work we put out into the world.
So whether you're from a large agency or a small one; whatever your experience level and wherever you're located, we want to hear your story.
APG Awards Launch in partnership with Channel 4
Recent News
Important Dates - 2025
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Submissions Open
March 2025​
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Submissions Close
3rd April at 3pm BST
Shortlisting
May-June
Shortlist Announced
12th June
Final Judging Presentations
2nd and 3rd July
Awards Ceremony & Winners Announced
25th September
The Shortlist Judges ​
Kit Altin
Chair of the Shortlist Jury &
Chief Strategy Officer
The Gate London
Ayo Fagbemi
Strategy Director / Co-Founder
Explorers Club Studio
Rebecca Munds
Strategy Partner
T&Pm
Matthew Waksman
Head of Strategy
Ogilvy UK
Luke Alexander-Grose
Creative Strategy Director
Mischief (USA)
Amy Gilmore
Head of Creative Strategy
Accenture Song
Lola Neves
Chief Strategy Officer
Neverland
Sam Williams
Head of Strategy
AMV BBDO
Rebecca Burchnall
Chief Planning Officer
PHD Media
Max Keane
Chief Strategy Officer
VCCP
Omar El-Gammal
Head of Cultural Insight
Mother
Ben Worden
Chief Strategy Officer
VML
Daniel Deeks-Osburn
Head of Strategy
Mischief PR (UK)
Emily Lewis-Keane
Head of Planning
Saatchi & Saatchi
Lisa Stoney
Deputy Chief Strategy Officer
Pablo London
The Final Judges​
Tom Roach
Chair of Judges
& VP Brand Strategy
Jellyfish
Emma de la Fosse
Chief Creative Officer
Edelman
Kit Altin
Chair of the Shortlist Jury &
Chief Strategy Officer
The Gate London
Emma Flaxman
Senior Commercial Comms Lead
Channel 4
Emily Harlock
APG Co-chair, CSO and Partner
Special Group London
Steven Lacey
Managing Director and Owner
The Outsiders
Sarah Newman
Director
APG
Fernando Ribeiro
Global Chief Strategy Officer and Partner
GUT
