Articles

Ahh the classic ‘what is strategy?’ question. I’ll answer this question in 3 parts if I may – what strategy is, what good strategy looks...

Alex Dobson asks John Shaw: What is Planning? Did you always want to be a Planner? Is it difficult to become a Planner? Join a grad scheme o

Alex Dobson asks Ben Essen, CSO at iris: What is Planning?What makes Planning challenging? Is it easy to get into Planning? Do Planners need

Alex Dobson asks Matthew Heath, Chairman & CSO at M&C Saatchi Group/LIDA: What is Planning? Did you always want to be a Planner?

Alex Dobson asks Rebecca Moody, former CSO at Ogilvy & Mather: What is Planning? What makes a good Planner? What makes Planning challeng