Matt Tanter
Oct 17, 20192 min read
"It's all about the people" - Matt Tanter, APG Chair
So here we are. 2019. The year of no theme. For 25 years these awards have celebrated and recognised the very best in creative strategy. Str
APG
Oct 17, 20193 min read
Compelling Words from Jim Carroll, Chair of Judges
Having judged 27 compelling cases back in September, I’m more than ever convinced that these times of transformational change need your imag
Bogdana Butnar
Oct 3, 20193 min read
Social Media Strategy - A Review by Bogdana Butnar
Social media’s ever growing importance in everyday life has resulted in brands paying increasing attention to social channels and in a fair
APG
Aug 21, 20191 min read
AMSR: New sources of strategic inspiration from the past
AMSR: The Archive of Market and Social Research is a resource that you and your competitors may not have discovered yet. It's a not for
APG
Aug 6, 20191 min read
We are sad to announce the death of Judie Lannon
Judie was known as one of the 'godmothers' of account planning and she stayed involved with the industry and with planners until nea
APG
May 23, 20198 min read
How do you keep strategy interesting?
The question also has several interdependent strands: How do you stay interested and engaged in this most nebulous of ‘professions’? How do
Marie Maurer
Mar 7, 20192 min read
How to Win an APG Award
As I am eminently unqualified to advise you how to win Gold, I will instead recount the advice from this week’s ‘How To Win 2’ event featuri
APG
Feb 20, 20192 min read
BE BRAVE. GO LONG.
We're announcing the new Long-Term Thinking Award: A new category, for 2019 APG Creative Strategy Awards. As our world is increasingly...
APG
Jan 24, 20198 min read
APG Noisy Thinking | How do you plan?
We thought it would be bracing to start the new year with a fresh look at the basics so we began by asking 3 planners who’ve been doing...
APG
Jan 24, 20192 min read
Why YouTube Works should matter to planners
We set up YouTube Works 3 years ago as a YouTube specific effectiveness competition. It was in part a response to wildly inconsistent...
APG
Dec 11, 20181 min read
APG 'Eat Your Greens' Book Review by Alison Hoad
I would urge anyone who is interested in how to create demand for brands in the 21st Century to read this book...
APG
Oct 10, 20183 min read
APG Strategy Conference: On the Contrary Summary of the day by Bridget Angear, Joint CSO AMV BBDO
Bridget did the impossible and drew together her thoughts about a long and intense day, with some really useful things for us to think...
APG
Oct 5, 20183 min read
RIP Charlie Robertson (1954 – 2018)
RIP Charlie Robertson (1954 – 2018) APG Chair 1990-91 I learnt with great sadness and shock that one of planning’s greatest practitioners...
APG
Sep 18, 20181 min read
How Not to Plan - A Review by Katie Mackay-Sinclair
It seems somewhat oxymoronic to write a review of a book that cautions against passion; warns us to be wary of making people think...
APG
Aug 1, 20183 min read
Thinking Around Corners - How do you make people healthier?
At Firefish we like to help people think smartly to solve tricky problems and it doesn’t get much trickier than ‘How do you make people...