Vicki Holgate
May 28, 20202 min read
Onwards and upwards!
At the APG, we are very aware that this is a tricky time for many strategists. Some are rushed off their feet. Others are on furlough....
Denise Williams
May 27, 20202 min read
Content For A Great CV
Did you know that the maximum time generally taken to read a CV is 30 seconds, and in most instances is more like 7 seconds? That’s the...
Jon Leach
May 26, 202010 min read
The Hustler’s Tool Kit - "How to survive as a first-time freelancer"
So, as a big-time planner, you have suddenly found yourself independent, solo, freelance, free as a bird (or laid off, unemployed, let go...
Raquel Chicourel
May 20, 20206 min read
This Is The Time For The Great Reset
The only way to stay ahead of the curve is to shape it, not predict it. Covid-19 is a tragedy, not an opportunity or a brief. But it’s a...
Ben Shaw
May 4, 20207 min read
Different roles in Planning and Strategy
What is the role of a planner in planning and a strategist in strategy? It can be such an ambiguous role you can spend half your job figurin
Gen Kobayashi
May 4, 20202 min read
What two things help me with my job? | Gen Kobayashi
THINK: Aim for Zero. World renowned astronaut, Chris Hadfield wrote an incredible book entitled 'An Astronaut's Guide to Life on Earth'....
Ruth Yearley
Apr 27, 20203 min read
A Guide To Planning When Things Aren't Going T Plan: Planning in Unprecedented Times
I have never heard the word unprecedented spoken so many times as I have in the past month or so. So often, in fact, that I sometimes...
Matt Holt
Apr 20, 20204 min read
What is Strategy and why is it important?
Ahh the classic ‘what is strategy?’ question. I’ll answer this question in 3 parts if I may – what strategy is, what good strategy looks...
Richard Kirk
Apr 15, 20202 min read
What two things help me with my job | Richard Kirk
In this post Richard Kirk, Chief Strategy Officer at Zenith UK lets us know about the two things that most help him with his Job.
Kevin Chesters
Apr 7, 20201 min read
What two things help me with my job? | Kev Chesters
Wikipedia is a blessing and a curse. It’s an Alice hole for the curios. Well, this and Google Scholar...
APG
Apr 6, 20205 min read
How To Get Your Brand Noticed
I went to meet with a marketing director the other day for a cup of tea and a catch-up. He is an old colleague who now works for a large...
Ben Shaw
Mar 31, 20201 min read
What two things help me with my job | Ben Shaw
In this post Ben Shaw, CSO of BBH shares the two things that most help him with his Job as a planner.
Sarah Newman - APG Director
Mar 24, 20201 min read
Don't Let On-Line Working Trash Your Thinking and Creativity
Right to Disconnect More Important Than Ever Many of you found the APG Right to Disconnect Programme deeply helpful, and many agencies...
Raquel Chicourel
Mar 23, 20203 min read
WHAT WE ALL DO NOW WILL BE REMEMBERED ALWAYS
“If you can't handle me at my worst, then you sure as hell don't deserve me at my best.” - Marylin Monroe Strange times we are living. A...
Richard Clay
Mar 23, 20201 min read
What two things help me with my job | Richard Clay
In this Post Richard Clay, Group Strategy Director of Zenith UK Shares the two things that make him better at his Job.