Tom Roach
Mar 2, 202211 min read
12 months since moving to Jellyfish, here’s my diary.
Tom Roach, VP of Brand Strategy at Jellyfish shares his fresh perspectives on some of the new and different ways to be a planner these days.
Michael Lee
Jan 10, 20224 min read
Meet the new APG Chair, Michael Lee
If there’s one thing I hope to achieve over the two years of my term as Chair, it is to try to broaden the awareness of our profession...
Sarah Newman
Jan 5, 20221 min read
Welcome to the new APG Chair
I’m delighted to announce that Michael Lee is the new Chair of the APG.
Lexi Campbell
Dec 6, 20212 min read
We Listen
If you’ve been to our events or training courses, you know how seriously we take our feedback. It’s always helpful to hear from you...
Julian Saunders
Nov 23, 20214 min read
The Serfs of the Internet fight back
Remember those early innocent days of social media. We happily overshared on Facebook. "User Generated Content” became a common phrase...
APG
Nov 4, 20211 min read
Is working life working for you?
As we experiment with hybrid working we want to know how it is working for you and the whole Planning community...
Vicki Holgate
Oct 15, 20212 min read
APG Awards 2021: A Word from Vicki Holgate, APG Chair
For planners looking for inspiration, you will find over 30 stories of transformation and ingenuity. This year's papers are bursting with...
Charlie Snow
Oct 15, 20212 min read
APG Awards 2021: A Word from Charlie Snow, Chair of Judges
After we had heard all the presentations of these papers, one of my fellow judges turned round and said: “It is such a joy to be....
Joe Smith
Aug 31, 20213 min read
Detectives and Comedians
“What kind of planner are you?” I remember being thrown by that interview question the first time I heard it...
APG
Jun 4, 20211 min read
Getting to Better Briefs
We radically improve our chances of writing a better brief if we get a really good brief from the client. But how do we encourage that,...
Pete Jackson
Mar 11, 20213 min read
Planning Meets Sports & Entertainment
When I started my career in B2B, I wondered what planning looked like in other types of agencies. Were they doing the same things?
Sarah Newman
Sep 29, 20202 min read
Top Models
There are 11 parts to the programme, each featuring a different strategic model. The models have been chosen by Jon Leach.
APG
Sep 2, 20201 min read
Sharpen Your Strategy Skills with Football
Fantasy Premier League is here. As strategists, we're always looking out for new ways to test our skills and, frankly, show off a bit....
Loz Horner
Sep 2, 20203 min read
What Fantasy Football Taught Me About Data
Last year I won our agency fantasy football competition, claiming £270 in old tenners that I then had to take to the bank to convert into...
Sarah Newman
Jun 25, 20201 min read
The Fundamentals of Strategy: A Brilliant How To
We have designed a brand new course for anyone who uses planning and strategic thinking in their work, be it for an agency or client or cons