APG
May 10, 20123 min read
Business Bites Back
Last night at Fallon, the APG convened for some more Noisy Thinking about the present and future of planning. This time it was the turn...
APG
May 4, 20127 min read
What Great Strategists do to Win | APG Worlds Collide 2012
The APG Worlds Collide event certainly lived up to its ‘mind altering’ claim. Four inspiring talks on strategy from four great minds from...
APG
Mar 8, 20122 min read
What is the Future of Planning?
Where is planning going? This was the question that the APG posed on Tuesday 6th March to three planning luminaries- Adam Morgan, Richard...
APG
Apr 21, 20113 min read
APG Young Talent Award
It’s the opportunity for Young Talent to tell us your ideas. Create a brand from scratch that will appeal to your person (aged 16-22) and...
APG
Oct 6, 20101 min read
Head, Heart or Herd | How best to understand the consumer
Science and consumer thinking evolve. New models emerge explaining how and why consumers do the things they do, and new techniques arise...
APG
Sep 15, 20101 min read
Neuroscience (with Professor Gemma Calvert)
As we understand more about how human beings really work, old ways of thinking are challenged and new models and methods to understand...
APG
May 4, 20101 min read
The Art of Persuasion
Dave Trott is amongst the best-known names in advertising. He’s responsible for a string of memorable campaigns, has worked and studied...
APG
Apr 14, 20102 min read
Pro Social Media Event
Barack Obama – millions of participants enlisted to create their own political campaign John Lewis – a business model that inspires...
APG
Apr 2, 20014 min read
What is Account Planning? (and what do Account Planners do exactly?)
It has been over 30 years since the first account planner walked the earth. Since then account planning has developed into a job function...