Articles

This evening’s Noisy Thinking was an early sell-out on-line, and the largest room in Google’s gorgeous offices was packed. Our three...

The fourth in the Noisy Thinking series for the APG took the beginning of the APG's Autumn programme by storm. This event had sold out...

Last night at Google there was a frenzy of interest in Global Planning – how to do it, what makes it great, what makes it terrible,...

What do you do to win, when you can’t afford to lose? The Account Planning Group brought together four people with radically different...

Last night at Fallon, the APG convened for some more Noisy Thinking about the present and future of planning. This time it was the turn...

The APG Worlds Collide event certainly lived up to its ‘mind altering’ claim. Four inspiring talks on strategy from four great minds from...

Where is planning going? This was the question that the APG posed on Tuesday 6th March to three planning luminaries- Adam Morgan, Richard...

It’s the opportunity for Young Talent to tell us your ideas. Create a brand from scratch that will appeal to your person (aged 16-22) and...

Science and consumer thinking evolve. New models emerge explaining how and why consumers do the things they do, and new techniques arise...

As we understand more about how human beings really work, old ways of thinking are challenged and new models and methods to understand...

Dave Trott is amongst the best-known names in advertising. He’s responsible for a string of memorable campaigns, has worked and studied...

Barack Obama – millions of participants enlisted to create their own political campaign John Lewis – a business model that inspires...

It has been over 30 years since the first account planner walked the earth. Since then account planning has developed into a job function...