APG
Mar 20, 20154 min read
Strategy means different things in different cultures
The first APG Noisy Thinking event of 2015, in association with Flamingo, was held on Wednesday night at Google HQ kicking off this...
APG
Mar 12, 20151 min read
Introduction to Planning
Covering the basics of planning, Sarah Sternberg a Planner at AMV BBDO explains what it means to work in planing. A must watch for anyone...
APG
Mar 2, 201513 min read
Read the first chapter of Nick Kendall's excellent new book
Nick has kindly given us access to the first chapter of his new book, based on a career of thinking about brands at BBH and his 10 years...
APG
Mar 2, 20152 min read
Day in the Life of Mario Morby
WHAT’S YOUR OFFICIAL JOB TITLE? Planning Director at McCann Erickson Birmingham HOW WOULD YOU DESCRIBE TO YOUR MUM WHAT YOU DO? Give...
APG
Mar 1, 20152 min read
Launch of APG 2015 Student & Young Planner Awards
I couldn't be more delighted to be Chairing the judging panel for a new award for the APG. Firstly, to be contributing a new building...
APG
Feb 26, 20152 min read
Speed Mentoring for APG Young Planners
We have now hosted 2 extremely successful Speed Mentoring events with top CSO's and Heads of Planning and Strategy from the best London...
APG
Feb 23, 20151 min read
Top tips on how to win when interviewed under pressure - with former Sky anchor, Linda Duberley
This year, we have a new format for judging the 2nd stage of the competition. Those lucky enough to be short-listed for a prize will give...
APG
Feb 17, 20152 min read
What are the different job roles within an Agency?
What is Planning anyway? It used to be simple. "The planner brings not simply research, but also the use of data, into every stage of...
John Shaw
Feb 15, 20151 min read
What is Planning? With John Shaw...
Alex Dobson asks John Shaw: What is Planning?
Did you always want to be a Planner? Is it difficult to become a Planner? Join a grad scheme o
APG
Feb 13, 20152 min read
How to Win Evening (1)
Our first 'How to Win' Evening for the APG 2015 Creative Strategy Awards in association with Google. We heard from Craig Mawdsley, Joint...
APG
Feb 12, 20153 min read
Day in the Life of Julian Saunders
WHAT’S YOUR OFFICIAL JOB TITLE? Strategist in The Zoo at Google HOW WOULD YOU DESCRIBE TO YOUR MUM WHAT YOU DO? Help brands make...
APG
Feb 11, 20152 min read
How to get your paper shortlisted – top tips from this year’s Chair of Shortlisters
Getting your paper shortlisted is dead easy, as long as you follow these simple guidelines: Read a lot of past papers The only reliable...
Ben Essen
Feb 10, 20151 min read
What is Planning? With Ben Essen
Alex Dobson asks Ben Essen, CSO at iris: What is Planning?What makes Planning challenging? Is it easy to get into Planning? Do Planners need
APG
Feb 9, 20151 min read
The History of Books about Planning
A guide to books about account planning from the first in 1987 to today with a plea for people to pledge for the brand new book about the...
APG
Feb 9, 20156 min read
Planning for the Future of Media
A bit about the author ...Gerard Smith is a former Planning Director at major agencies in the UK and US and is now an associate at a...