

Day in the Life of Jon Haywood
WHAT’S YOUR OFFICIAL JOB TITLE? I’m Head of Strategy (Amsterdam) HOW WOULD YOU DESCRIBE TO YOUR MUM WHAT YOU DO? I’m the CSI of...
APG
Mar 26, 20154 min read

The Ultimate Creative Brief
On Tuesday 24 March, 60 young planners and strategists got together for one of our regular #APGYP sessions generously hosted by MRM, to...
APG
Mar 24, 20152 min read


Innovation by automation – how far do we go?
In a world of increasing innovation, what role do you think automation will have in future creative strategies? My opening question to...
APG
Mar 20, 20153 min read


Meet 'Generation-Alt': where alternatives to authority rule, and it's a good thing
Edward Snowden speaks via video link at Nesta's Futurefest We are heading to a future where alternatives to our established norms will...
APG
Mar 20, 20156 min read


Strategy means different things in different cultures
The first APG Noisy Thinking event of 2015, in association with Flamingo, was held on Wednesday night at Google HQ kicking off this...
APG
Mar 20, 20154 min read


Introduction to Planning
Covering the basics of planning, Sarah Sternberg a Planner at AMV BBDO explains what it means to work in planing. A must watch for anyone...
APG
Mar 12, 20151 min read


Read the first chapter of Nick Kendall's excellent new book
Nick has kindly given us access to the first chapter of his new book, based on a career of thinking about brands at BBH and his 10 years...
APG
Mar 2, 201513 min read


Day in the Life of Mario Morby
WHAT’S YOUR OFFICIAL JOB TITLE? Planning Director at McCann Erickson Birmingham HOW WOULD YOU DESCRIBE TO YOUR MUM WHAT YOU DO? Give...
APG
Mar 2, 20152 min read


Launch of APG 2015 Student & Young Planner Awards
I couldn't be more delighted to be Chairing the judging panel for a new award for the APG. Firstly, to be contributing a new building...
APG
Mar 1, 20152 min read

Speed Mentoring for APG Young Planners
We have now hosted 2 extremely successful Speed Mentoring events with top CSO's and Heads of Planning and Strategy from the best London...
APG
Feb 26, 20152 min read

Top tips on how to win when interviewed under pressure - with former Sky anchor, Linda Duberley
This year, we have a new format for judging the 2nd stage of the competition. Those lucky enough to be short-listed for a prize will give...
APG
Feb 23, 20151 min read


What are the different job roles within an Agency?
What is Planning anyway? It used to be simple. "The planner brings not simply research, but also the use of data, into every stage of...
APG
Feb 17, 20152 min read


What is Planning? With John Shaw...
Alex Dobson asks John Shaw: What is Planning?
Did you always want to be a Planner? Is it difficult to become a Planner? Join a grad scheme o
John Shaw
Feb 15, 20151 min read


How to Win Evening (1)
Our first 'How to Win' Evening for the APG 2015 Creative Strategy Awards in association with Google. We heard from Craig Mawdsley, Joint...
APG
Feb 13, 20152 min read


Day in the Life of Julian Saunders
WHAT’S YOUR OFFICIAL JOB TITLE? Strategist in The Zoo at Google HOW WOULD YOU DESCRIBE TO YOUR MUM WHAT YOU DO? Help brands make...
APG
Feb 12, 20153 min read