APG 2015 Student and Young Planner Awards Judging Panel
Our judging panel convened yesterday at Twitter to debate the shortlist for these brand new APG awards. A tough task: the authors did...
APG
Jun 17, 20151 min read
Great, profitable, growth-generating brands: What's love got to do with it?
On Tuesday evening we convened at Google for a spirited debate around loyalty and brand growth. The evening was chaired by James Parsons...
APG
Jun 16, 20151 min read
Why 2015 will see less “we believe…” and more “we do…”
The power of purpose is hardly a new idea. The arguments of Sinek, Stengel et al in favour of “why” being more important than “how” or...
APG
Jun 9, 20153 min read
Design Planner Demystified
What is your job title? Planning Director at Coley Porter Bell If you had to describe your job in one sentence, what would differentiate...
APG
May 28, 20152 min read
Brand Strategist Demystified
What is your job title? Strategist (used to be planner, but the department recently switched) If you had to describe your job in one...
APG
May 19, 20154 min read
Day in the Life of Erika Hakansson
WHAT’S YOUR OFFICIAL JOB TITLE? Strategic Planner, at M&C Saatchi Stockholm HOW WOULD YOU DESCRIBE TO YOUR MUM WHAT YOU DO? My mum is...
APG
May 7, 20152 min read
Day in the life of Wouter Boon
WHAT’S YOUR OFFICIAL JOB TITLE? Creative Brand Strategist (freelance) in Amsterdam HOW WOULD YOU DESCRIBE TO YOUR MUM WHAT YOU DO? I help...
APG
Apr 30, 20153 min read
Day in the Life of Aileen Mercado
WHAT’S YOUR OFFICIAL JOB TITLE? Planner Sr. for Diageo Johnnie Walker, BDF and Campbell’s V8 HOW WOULD YOU DESCRIBE TO YOUR MUM WHAT YOU...
APG
Apr 24, 20152 min read
Planner at Apple in San Francisco
In June 2014, my wife, son and I moved from London to San Francisco and I started a new job as a planner at Apple. I’d spent 8 years in...
APG
Apr 24, 20151 min read
The future's bright... (with Hannah Mackenzie)
So far we’ve heard a lot about what will change in the future, and what needs to change in the future…but I want to talk about something...
APG
Apr 14, 20154 min read
The future's bright... (with Enni-Kukka Tuomala)
A few months ago I managed to meet my hero Lena Dunham, the creator, writer, director and star of HBO’s hit show ‘Girls’ who’s written an...
APG
Apr 14, 20152 min read
The future's bright... (with Pippa Morris)
Is the future bright? The question about what the future holds for advertising naturally comes up a lot. Being planners, we like to...
APG
Apr 14, 20152 min read
The future's bright... (with Melanie Arrow)
The future is bright, the future is… The future is so radically indeterminate, so fast changing, so different, so obtuse, so totally...
APG
Apr 14, 20152 min read
How to Write a Winning Strategy Paper – Top Tips from APG Shortlist Chair Craig Mawdsley'
This Warc Webinar, featuring advice on writing papers from Craig Mawdsley, will help you to stand out in creative strategy competitions....
APG
Apr 13, 20151 min read
Day in the Life of Sabine Stork
WHAT’S YOUR OFFICIAL JOB TITLE? Founding Partner at Thinktank International Research Ltd HOW WOULD YOU DESCRIBE TO YOUR MUM WHAT YOU DO?...
APG
Apr 2, 20153 min read