APG
Nov 9, 20152 min read
If I could tell you one thing...
Resist the temptation to think that you can get everything you need or want online. It’s only half the story. You will get a wealth of...
APG
Oct 22, 20151 min read
APG 2015 Creative Strategy Awards: The Winners!
On Friday night the planning world glittered and sparkled with wit, strategic brilliance (and some fabulous outfits). 225 people packed...
APG
Oct 21, 20151 min read
10 GOLDEN RULES for a Strategy of Influence
On Friday we announced the winners of the 2015 APG Creative Strategy Awards. Congratulations to all of the worthy winners! As this year's...
APG
Oct 2, 20152 min read
Think like a CSO (with Craig Mawdsley)
Preparing for the APG ‘think like a CSO’ event, hosted and made possible by Mintel, made me think about how I think. Which may be a...
APG
Oct 1, 20151 min read
Pints, Stats and Pork Scratchings
APG Young Planners first event of the season is on the 1st October. 'Pints, Stats and Pork Scratchings' is the theme and we'll be running...
APG
Sep 30, 20151 min read
If I could tell you one thing...
You were pretty rock hard in those graduate days. Always asking 'why' and not standing for wobbly answers. Willing to learn like a...
APG
Sep 30, 20151 min read
Formula for Change
I’ve found this formula very useful for any behavioural change brief, whether trying to get smokers to quit or trying to get people with...
APG
Sep 23, 20151 min read
The Customer Activity Cycle
This a model and a workshop exercise that we brought back from HyperIsland’s Master Class, and it stands us in excellent stead for...
APG
Sep 23, 20151 min read
Say no more often
Firstly, ask yourself if you’re learning and growing in the right direction. What are you getting better at – and is that the right...
APG
Sep 9, 20151 min read
If I could tell you one thing...
I don’t think I really need to advise my younger self, as looking back, I think I had it all sorted then, but things get fuzzier the...
APG
Sep 9, 20152 min read
Tools I Use
Coaching questions – good for framing client conversations to clarify their objective and identify concerns/aspirations etc. The most...
APG
Sep 1, 20152 min read
Practical tools and models
Three very useful tools. What is interesting about these three tools is that they draw on fundamental and timeless human truths. There...
APG
Sep 1, 20151 min read
Obsess over being interesting
If I could tell you one thing...It'd be to obsess over being interesting, not over being right. It's quite easy to be right, but often...
APG
Aug 17, 20154 min read
Think like a CSO (with Richard Huntington)
I’m not going to pretend that speaking at the APG’s inaugural ‘Think Like a CSO’ (Chief Strategy Officer) sponsored and hosted by Mintel...
APG
Jul 21, 20159 min read
Tim Broadbent
TIM BROADBENT, Global Effectiveness Director, Ogilvy & Mather “A gentleman with an enormous brain” (Miles Young, Ogilvy) Tim Broadbent...