APG
Feb 12, 20164 min read
The first text in the IPA Diploma is Stephen King's "What is a Brand?"
It offers a salutary warning to anyone trying to think about the question that is the agenda for APG's first Noisy Thinking event of the...
APG
Feb 9, 20162 min read
A new year, a new-look APG
Hello, As new Chair of the APG, I'm filled with genuine excitement. First, because the APG is in rude health. This is in no small part...
APG
Feb 8, 20161 min read
‘Future. Now’. A new agenda for a new age
Hello As new chair of the APG I’m filled with a sense of excitement both in terms of what the APG has already achieved and the...
APG
Jan 29, 20162 min read
Provocation & Brand Reinvention
Wednesday night we attended our first APG event of 2016 held at Mintel, which promised to ‘inspire and provoke’; followed by a belated...
APG
Jan 22, 20164 min read
Think like a CSO (with Matt Willifer)
Matt’s career combines classic brand planning with cutting edge digital expertise. Matt joined BMP DBB from Oxford University in 1995 on...
APG
Jan 21, 20162 min read
Think like a CSO (with Dom Boyd)
Mintel’s ‘Think like a CSO’ offers something all-too-rare in today’s #instaculture: an opportunity for the speaker to distill...
APG
Jan 20, 20162 min read
New Skills-Based Training Programme for 2016
During the latter part of 2015 we did a review of our training to make sure that it’s giving you what you need. We asked all of our...
APG
Jan 11, 20164 min read
The Year Ahead for Planning
Legend has it that George W. Bush once dismissed French business culture, by saying: “They don’t even have their own word for...
APG
Jan 4, 20162 min read
Happy New Year to all our members, followers and supporters
We’re back with a new Chair, a packed agenda of events and new ideas for training as the year progresses. First it’s a great big welcome...
APG
Dec 10, 20154 min read
Top 10 Tips To Fast Track Your Career As A Junior Planner | A view from Charles Oben
Staying true to my promise of attending more APG events after really enjoying the APG's Noisy Thinking About Planning In A...
APG
Dec 4, 20154 min read
The Time Has Come to Say Goodbye
The time has come to say Goodbye. It's been a privilege and an honour to be able to serve as Chair of the APG for the last two years....
APG
Nov 30, 20152 min read
How Not to Write a Creative Proposition
Having one year of planning experience is like being 15 and given the keys to a Ferrari. There’s an adventure under that bonnet, and...
APG
Nov 27, 20151 min read
How to get your career on track (An audience with Craig Mawdsley)
Do join us for our last APG Young Planner evening of the year on Thursday 26th November at 6.30pm. The theme is careers and networking...
APG
Nov 26, 20153 min read
Planning in a Post-Capitalist World
Last week I attended my first APG Noisy Thinking event. Soon after, I thought to myself, “Why haven’t you come to more of these?”...
APG
Nov 9, 20151 min read
Models I have found useful
The semiotician Virginia Valentine used to talk about ‘Not-ness’. It’s an incredibly useful concept to use when thinking about brands....