Articles

Frances Ralston-Good, Chief Strategy & Innovation Officer at Omnicom Media Group, shed a light on how the media industry is changing to...

Baroness Susan Greenfield is one of the world's experts on the brain and how digital culture is re-wiring it. And she is speaking at our...

What do people do when confronted with unfettered technological change? According to Kate Fox they simply start reinventing the social...

In partnership with Bristol Media, APG is delighted to announce the launch of APG West. THE LAUNCH Our launch event is on April 21st, and...

At the last APG Noisy Thinking on defining the twenty-first century brand, Nick Kendall revisited Stephen King’s 1971 paper ‘What is a...

Last week I went along to the ‘Sources of Inspiration and Insight’ Young Planner’s event The night was hosted by BBH’s John Harrison at...

A promised round up of Some Things from SXSW 2016 For full disclosure, my experience of SXSW was truncated (I was there for one day)...

Let's face it, who’s got time to read the ever expanding recommended reading list that planners impose on each other? And no I haven’t...

When I were a little girl there was a programme on Saturday morning telly called “Why Don’t You?” which had a theme tune that ended “Why...

I’d like the theme to be about widening your field of vision and forcing yourself to connect a wider variety of seemingly disparate...

First the bad news: getting into advertising is tough. Getting into Planning is tougher still. Not because it’s rocket science, but...

I’m sorry to open by being boring or indeed obvious, but a brand nowadays is no different from when Bass registered the red triangle 130...

"Strategists need to act as brand entrepreneurs that approach their client brands as ‘software’ that is constantly evolving and updating,...

I have some bite-size snacks of advice to serve up as appetisers to my younger self, which I won’t mind him taking or leaving, before I...

It’s increasingly a “look at that” world and this clearly provides an opportunity for brands to be the “that”. We risk overstating this...