APG
Aug 3, 20168 min read
Michelin-Starred Strategy
If you’re sharpening your strategic smarts, here’s some food for thought As Antoine de Saint-Exupery once said, “True happiness comes...
APG
Jul 21, 20165 min read
Planners’ Cannes: The ones that won and the ones that got away
Bullshit, insights, Rembrandt, long-term campaigns, diversity, altered reality; it could only be a bunch of planners talking creativity....
APG
Jul 11, 20165 min read
Breaking into Planning
In 1982, Arnold Schwarzenegger starred in his first real box-office hit, Conan the Barbarian. Although the bizarre fight scenes and poor...
APG
Jul 6, 201611 min read
The Rise of the Uber Planner
Jon Leach, Head of Planning at Chime, argues that more and more we do not have the time or resources to do proper, classical planning. If...
APG
Jul 5, 20162 min read
APG & Flamingo Panel Discussion: The Power of Culture for Social Good
It's widely accepted that brands need to develop meaningful cultural connections. And as more brands create explicit programmes for...
APG
Jun 30, 20163 min read
Insights from APG Careers in Strategy Evening
Last night Mintel hosted the APG for a session where we explored different 'flavours' of strategy and the diverse ways in which planners...
APG
Jun 15, 20162 min read
APG West | We are on our way
APG West started with questions, not answers. What would people in Bristol, Bath and the surrounding area need from the APG? What...
APG
Jun 3, 20163 min read
Things Work Best at the Human Level
Steve Hilton is a former director of strategy for David Cameron. He spent a year as a visiting scholar at Stanford University. He is...
APG
Jun 3, 20163 min read
A Definition of Thinking
Baroness Susan Greenfield is a scientist, author and broadcaster with a special interest in how technology impacts our personalities by...
APG
Jun 1, 20164 min read
How technology will influence how we work
Pop culture’s representation of AI would have us think it’s the stuff of a dystopian future. But in reality it’s closer than we think,...
APG
May 31, 20164 min read
Clients are collaborators too
So, what are we collaborating for, exactly? Sometimes, ‘collaboration’ feels like one of those words. You know the ones. Words like...
APG
May 25, 20161 min read
How technology will influence how we work
Pop culture’s representation of AI would have us think it’s the stuff of a dystopian future. But in reality it’s closer than we think,...
APG
May 25, 20161 min read
Why the biggest danger for strategists is humans expecting less of each other
Futurist Richard Watson was adamant that while McDonalds may use robots to predict what customers will order, and eventually, whole...
APG
May 25, 20161 min read
Things Work Best at the Human Level
Steve Hilton is a former director of strategy for David Cameron. He spent a year as a visiting scholar at Stanford University. He is...
APG
May 25, 20161 min read
The Human Brain and the Environment of the Screen
Baroness Susan Greenfield is a scientist, author and broadcaster with a special interest in how technology impacts our personalities by...