Articles

I believe tech and data can do wonders for creativity and make it even more relevant but I think as an industry there’s a danger we jump...

Four wise owls of the planning world have revealed what they think it takes to succeed as a young planner. Learn about what they look for...

APG collaborated with the Guardian on a review of the festival for the benefit of all those who didn’t make it as far as the croisette....

I think the best piece of advice I've had is to never take a job in advertising for an agency’s reputation or the brands it services.

To be a good planner you’ve got to be endlessly curious, and to be endlessly curious requires (in my opinion!) a certain level of energy and

How the world changed in ten years I came to London from India in the summer of 2006. I remember being in large ‘integrated’ campaign...

I gave a room full of strategists two minutes each to arrive at a definition of “content”. This was an experiment not a workshop...

Last week at the Guardian, APG Young Planners met for the third time this year to dig deep into the minds of five top Planners and...

A write up of APG West Planning Labs, May 2017. This event posed a deliberately provocative question: Can you do the best work of your...

In a new approach to strategy events we held the first ‘APG Thinking Around Corners’ in the worst rainstorm of the year. So a tribute to...

On 20th April 2017, 60 lucky APG Young Planners spent an evening with Jim Carroll, the former Chairman and Planning Director of BBH...

In a bold and, as it turned out, rather Marmite experiment, we held the first Noisy in which the speakers spoke and the audience spoke...

We started APG West to help embed strategic thinking as a more prominent part of agencies’ (and clients’) business here. That’s our...

David Ogilvy famously said, “The trouble with market research is that people don't think how they feel, they don't say what they think...

One of the appealing aspects of behavioural science is that rather than being a single, over-arching theory, it’s a broad collection of...