APG
Nov 9, 20151 min read
Models I have found useful
The semiotician Virginia Valentine used to talk about ‘Not-ness’. It’s an incredibly useful concept to use when thinking about brands....
APG
Sep 30, 20151 min read
Formula for Change
I’ve found this formula very useful for any behavioural change brief, whether trying to get smokers to quit or trying to get people with...
APG
Sep 23, 20151 min read
The Customer Activity Cycle
This a model and a workshop exercise that we brought back from HyperIsland’s Master Class, and it stands us in excellent stead for...
APG
Sep 9, 20152 min read
Tools I Use
Coaching questions – good for framing client conversations to clarify their objective and identify concerns/aspirations etc. The most...
APG
Sep 1, 20152 min read
Practical tools and models
Three very useful tools. What is interesting about these three tools is that they draw on fundamental and timeless human truths. There...
APG
Oct 23, 20141 min read
Get your hands dirty with Google Tools
This session is designed to familiarise you with the latest suite of tools that provide access to some of the vast amounts of data held...