Alison Hoad
Dec 11, 20181 min read
APG 'Eat Your Greens' Book Review by Alison Hoad
I would urge anyone who is interested in how to create demand for brands in the 21st Century to read this book...
APG
Dec 8, 20176 min read
APG Noisy Thinking | What inspires you?
Inspiration was the theme of the final Noisy of 2017. I set an open brief just to see what would come back; safe in the knowledge that...
APG
Nov 7, 20172 min read
More from the insights treasure trove (Beats by Dre)
Beats by Dre won a gold in the APG awards with what, I think, is a great piece of advertising thinking. The brand and the agency (R/GA)...
APG
Nov 1, 20172 min read
An insight treasure trove (that all strategists should read)
Top news. The 2017 APG awards book is out. Reading it is one of the best “strategy workouts” that a planner can do. So, that’s what i am...
APG
Sep 8, 20173 min read
How do you tell the stories that grip the nation?
We started talking to ITV earlier this year. We were interested in 3 things. The first is the Brexit bubble. The much discussed sense...
APG
Jan 17, 20172 min read
Video Effectiveness
APG have partnered with YouTube to launch the inaugural YouTube Works for Brands initiative. This aims to highlight the growing...
APG
Dec 16, 20162 min read
Digital Years are like Dog Years
Digital years being like dog years (one human = seven dog), 84 years ago, I edited an APG book called The Communications Challenge – all...
APG
Oct 21, 20166 min read
A Reasonable Rant
Being a planner today is bewildering. Or at least, I am bewildered. Big picture wise, in line with client-agency relationships, the role...
APG
Sep 20, 20165 min read
Why did we stop listening? Brand lessons from Brexit
For our first Noisy Thinking of the Autumn we stepped outside the immediate confines of our world for a theme and for our speakers. A...
APG
Jul 5, 20162 min read
APG & Flamingo Panel Discussion: The Power of Culture for Social Good
It's widely accepted that brands need to develop meaningful cultural connections. And as more brands create explicit programmes for...
APG
Jun 3, 20163 min read
A Definition of Thinking
Baroness Susan Greenfield is a scientist, author and broadcaster with a special interest in how technology impacts our personalities by...
APG
Feb 23, 20162 min read
Mark Bell on 'What is a Brand Nowadays?'
I’m sorry to open by being boring or indeed obvious, but a brand nowadays is no different from when Bass registered the red triangle 130...
APG
Feb 17, 20162 min read
Dom Boyd on 'What is a Brand Nowadays?'
"Strategists need to act as brand entrepreneurs that approach their client brands as ‘software’ that is constantly evolving and updating,...
APG
Feb 15, 20163 min read
I like it when we all watch the same thing
It’s increasingly a “look at that” world and this clearly provides an opportunity for brands to be the “that”. We risk overstating this...
APG
Feb 12, 20164 min read
The first text in the IPA Diploma is Stephen King's "What is a Brand?"
It offers a salutary warning to anyone trying to think about the question that is the agenda for APG's first Noisy Thinking event of the...