Articles

This the part of the site where we upload, and encourage you to send and share lots of interesting stuff about planning and strategy.

Jan 24, 20192 min read

Why YouTube Works should matter to planners

We set up YouTube Works 3 years ago as a YouTube specific effectiveness competition. It was in part a response to wildly inconsistent...

Jan 17, 20172 min read

Video Effectiveness

APG have partnered with YouTube to launch the inaugural YouTube Works for Brands initiative. This aims to highlight the growing...