APG
Apr 8, 20163 min read
Retailer Mediation
At the last APG Noisy Thinking on defining the twenty-first century brand, Nick Kendall revisited Stephen King’s 1971 paper ‘What is a...
APG
Feb 23, 20162 min read
Mark Bell on 'What is a Brand Nowadays?'
I’m sorry to open by being boring or indeed obvious, but a brand nowadays is no different from when Bass registered the red triangle 130...
APG
Feb 17, 20162 min read
Dom Boyd on 'What is a Brand Nowadays?'
"Strategists need to act as brand entrepreneurs that approach their client brands as ‘software’ that is constantly evolving and updating,...
APG
Feb 15, 20163 min read
I like it when we all watch the same thing
It’s increasingly a “look at that” world and this clearly provides an opportunity for brands to be the “that”. We risk overstating this...
APG
Feb 12, 20164 min read
The first text in the IPA Diploma is Stephen King's "What is a Brand?"
It offers a salutary warning to anyone trying to think about the question that is the agenda for APG's first Noisy Thinking event of the...
APG
Mar 2, 201513 min read
Read the first chapter of Nick Kendall's excellent new book
Nick has kindly given us access to the first chapter of his new book, based on a career of thinking about brands at BBH and his 10 years...