APG
Jun 30, 20152 min read
How do I think like a planner?
Here are some ideas from top planners in the industry about how you should approach planning. “Get curious” If you’re considering...
APG
Jun 30, 20152 min read
Get a Job in Planning | CV & Interviews
Planning is all about new thinking and different ways of looking at old problems. As such it is difficult to suggest a one size fits all...
APG
Jun 30, 20153 min read
All About Planning | The Role, the Origins and the Agency
Put simply, planners “plan” advertising and communications. At the start of a project they work with the client to decide on the aims of...
APG
Jun 30, 20151 min read
What is Planning? | A view from Vaughan Edmonds
As someone who is new to the world of marketing agencies, I initially struggled to get my head around the concept of planning. I had a...
APG
Mar 12, 20151 min read
Introduction to Planning
Covering the basics of planning, Sarah Sternberg a Planner at AMV BBDO explains what it means to work in planing. A must watch for anyone...
APG
Feb 17, 20152 min read
What are the different job roles within an Agency?
What is Planning anyway? It used to be simple. "The planner brings not simply research, but also the use of data, into every stage of...
APG
Apr 2, 20014 min read
What is Account Planning? (and what do Account Planners do exactly?)
It has been over 30 years since the first account planner walked the earth. Since then account planning has developed into a job function...