Tracey Follows on West Wing Planning and the Influential Idea
This is the text of Tracey’s article that appeared in Campaign on 23rd January In Adam Morgan’s Foreward to the APG Creative Strategy...
APG
Jan 23, 20144 min read
What is an Idea?
Proverbial life is full of little admonishments. Never volunteer. Never explain. Well at the APG we couldn’t survive without the mildly...
APG
Apr 24, 20136 min read
Planning 3.0 - Planning without a Roadmap
This evening’s Noisy Thinking was an early sell-out on-line, and the largest room in Google’s gorgeous offices was packed. Our three...
APG
Oct 8, 20126 min read