APG
Aug 28, 20175 min read
More “APG Thinking Around Corners”
At the end of July, we returned to DigitasLBi for the second Thinking Around Corners event, run in partnership with Firefish. These...
APG
Aug 10, 20164 min read
Drinking, chatting, fighting, smoking and bags of provocation
Well done to all those who entered our terrifyingly hard and devastatingly serious quiz. I know you’re a fearfully competitive bunch so...
APG
Jun 3, 20163 min read
Things Work Best at the Human Level
Steve Hilton is a former director of strategy for David Cameron. He spent a year as a visiting scholar at Stanford University. He is...
APG
May 25, 20161 min read
Things Work Best at the Human Level
Steve Hilton is a former director of strategy for David Cameron. He spent a year as a visiting scholar at Stanford University. He is...
APG
Dec 4, 20154 min read
The Time Has Come to Say Goodbye
The time has come to say Goodbye. It's been a privilege and an honour to be able to serve as Chair of the APG for the last two years....
APG
Nov 26, 20153 min read
Planning in a Post-Capitalist World
Last week I attended my first APG Noisy Thinking event. Soon after, I thought to myself, “Why haven’t you come to more of these?”...
APG
Oct 21, 20151 min read
10 GOLDEN RULES for a Strategy of Influence
On Friday we announced the winners of the 2015 APG Creative Strategy Awards. Congratulations to all of the worthy winners! As this year's...
APG
Mar 20, 20156 min read
Meet 'Generation-Alt': where alternatives to authority rule, and it's a good thing
Edward Snowden speaks via video link at Nesta's Futurefest We are heading to a future where alternatives to our established norms will...
APG
Jan 29, 20151 min read
APG Creative Strategy Awards 2015 - Launch Party
It's going to be an unbeatable evening: Luis Toledo is flying in from Puerto Rico to present his Grand Prix-winning paper on Banco...
APG
Jan 12, 20152 min read
What do we mean by 'Strategies with Influence'?
This year’s awards will be judged not only on the strength of the strategic thinking that went into the brief, but also on how and where...
APG
Jan 4, 201510 min read
The Future of Brand Building is Triangular
This essay was submitted to, and shortlisted for, the Admap Prize 2014 and is reproduced with the kind permission of warc. This essay is...
APG
Oct 16, 20144 min read
Why strategy should be seen as a soap opera
The work of a strategist is a never-ending process that is constantly evolving as new problems occur and unforeseen dramas take place,...
Lucian Trestler
Oct 15, 20143 min read
APG Big Thinking on Strategy – 1 Thing I Learned From Each Speaker
Rather than try and summarise the varied points of discussion around, and different perspectives on strategy into one neat article, I...
APG
Feb 5, 20145 min read
What is an Insight? The APG in combative and revelatory mode
Last night the APG brought together six of the industry’s best minds to answer the question: ‘What is an insight?’ From poptarts to the...
APG
Feb 4, 20145 min read
What is an Insight?
Tracey Follows of JWT spoke of “noticing when you are noticing” and in particular slowly realizing that you are dealing with a “weird...