Articles

This the part of the site where we upload, and encourage you to send and share lots of interesting stuff about planning and strategy.

Jan 24, 20198 min read

APG Noisy Thinking | How do you plan?

We thought it would be bracing to start the new year with a fresh look at the basics so we began by asking 3 planners who’ve been doing...

Feb 4, 20145 min read

What is an Insight?

Tracey Follows of JWT spoke of “noticing when you are noticing” and in particular slowly realizing that you are dealing with a “weird...