APG
Nov 15, 20126 min read
Planning in Broadcasting – at the BBC
Tuesday night saw the inauguration of a new kind of APG event – the first in a new series of semi-educational evenings that we’ve called...
APG
Oct 6, 20101 min read
Head, Heart or Herd | How best to understand the consumer
Science and consumer thinking evolve. New models emerge explaining how and why consumers do the things they do, and new techniques arise...
APG
Sep 15, 20101 min read
Neuroscience (with Professor Gemma Calvert)
As we understand more about how human beings really work, old ways of thinking are challenged and new models and methods to understand...
APG
May 4, 20101 min read
The Art of Persuasion
Dave Trott is amongst the best-known names in advertising. He’s responsible for a string of memorable campaigns, has worked and studied...
APG
Apr 14, 20102 min read
Pro Social Media Event
Barack Obama – millions of participants enlisted to create their own political campaign John Lewis – a business model that inspires...