APG
Feb 20, 20188 min read
APG Noisy Thinking | The Art of Persuasion – how do you get your idea over the line?
This question certainly seemed to touch a nerve as over 200 planners and strategists showed up to listen, and the red wine ran out within...
APG
Jul 1, 20153 min read
A Review: The Anatomy of Humbug
As someone comparatively new to the advertising industry, I hoped that Paul Feldwick’s latest work, ‘The Anatomy of Humbug’, would provide m
APG
May 4, 20101 min read
The Art of Persuasion
Dave Trott is amongst the best-known names in advertising. He’s responsible for a string of memorable campaigns, has worked and studied...