APG
Jan 22, 20164 min read
Think like a CSO (with Matt Willifer)
Matt’s career combines classic brand planning with cutting edge digital expertise. Matt joined BMP DBB from Oxford University in 1995 on...
APG
Jan 21, 20162 min read
Think like a CSO (with Dom Boyd)
Mintel’s ‘Think like a CSO’ offers something all-too-rare in today’s #instaculture: an opportunity for the speaker to distill...
APG
Aug 17, 20154 min read
Think like a CSO (with Richard Huntington)
I’m not going to pretend that speaking at the APG’s inaugural ‘Think Like a CSO’ (Chief Strategy Officer) sponsored and hosted by Mintel...
APG
Feb 17, 20152 min read
What are the different job roles within an Agency?
What is Planning anyway? It used to be simple. "The planner brings not simply research, but also the use of data, into every stage of...
APG
Jan 30, 20154 min read
How to be a Chief Strategy Officer
First of all, an apology. There isn’t a simple, ten-point plan you can follow to become a CSO. Or if there is, no one told me! What I can...
APG
Jan 13, 20152 min read
Navigating the Shortlisting Process
Getting on the APG shortlist is a simple business. You just need to have a good strategic idea. No really, it’s that simple. No secrets,...
APG
Jan 9, 20156 min read
2015 - The Year Ahead in Strategy
It’s time to take a leap of faith 2015 needs to be the year that strategy stops standing on the precipice, wondering whether to change...
Lucian Trestler
Oct 15, 20143 min read
APG Big Thinking on Strategy – 1 Thing I Learned From Each Speaker
Rather than try and summarise the varied points of discussion around, and different perspectives on strategy into one neat article, I...
APG
Oct 14, 20143 min read
APG Big Thinking On Strategy: a few thoughts
I spent a great afternoon at the annual APG Big Thinking fest this week musing on the state of strategy. Thought I might add a mere...