APG
Jan 24, 20198 min read
APG Noisy Thinking | How do you plan?
We thought it would be bracing to start the new year with a fresh look at the basics so we began by asking 3 planners who’ve been doing...
APG
Apr 17, 20184 min read
Information Diet | Katie Mackay-Sinclair
This is part of the series 'How to be Curious - Cognitive Fitness for Planners' by Ian Leslie, our APG Guest Editor during April 2018. He...
APG
Nov 1, 20172 min read
An insight treasure trove (that all strategists should read)
Top news. The 2017 APG awards book is out. Reading it is one of the best “strategy workouts” that a planner can do. So, that’s what i am...
APG
Jun 19, 20175 min read
As everything evolves, Strategists must save the world – by not changing
How the world changed in ten years I came to London from India in the summer of 2006. I remember being in large ‘integrated’ campaign...
APG
Jun 13, 20174 min read
Think like a CSO (with Phil Adams)
I gave a room full of strategists two minutes each to arrive at a definition of “content”. This was an experiment not a workshop...
APG
Jun 1, 20174 min read
What makes different types of planners tick?
Last week at the Guardian, APG Young Planners met for the third time this year to dig deep into the minds of five top Planners and...
APG
Jan 16, 20172 min read
2017 a year of transformation
Hello, and welcome to 2017. A new year which brings not only exciting new possibilities, but a new reality politically and socially. A...
APG
Dec 12, 20164 min read
Think like a CSO (with Stuart Bowden)
Stuart Bowden is the Global CSO at MEC and a man of vision; a vision shaped by an eclectic career across media and ad agencies, a period...
APG
Sep 16, 20162 min read
Planners Unmasked | Rosanagh & Shaun
Adland is like a big adult playground, where you try and come up with a new and better game than the other guy, every day.
APG
Aug 3, 20168 min read
Michelin-Starred Strategy
If you’re sharpening your strategic smarts, here’s some food for thought As Antoine de Saint-Exupery once said, “True happiness comes...
APG
Jul 11, 20165 min read
Breaking into Planning
In 1982, Arnold Schwarzenegger starred in his first real box-office hit, Conan the Barbarian. Although the bizarre fight scenes and poor...
APG
Jun 1, 20164 min read
How technology will influence how we work
Pop culture’s representation of AI would have us think it’s the stuff of a dystopian future. But in reality it’s closer than we think,...
APG
May 25, 20161 min read
Why the biggest danger for strategists is humans expecting less of each other
Futurist Richard Watson was adamant that while McDonalds may use robots to predict what customers will order, and eventually, whole...
APG
Apr 26, 20161 min read
Robots, Revolution and the Reinvention of Tribal Societies
What do people do when confronted with unfettered technological change? According to Kate Fox they simply start reinventing the social...
APG
Mar 1, 20162 min read
Only, connect
I’d like the theme to be about widening your field of vision and forcing yourself to connect a wider variety of seemingly disparate...