Articles

We thought it would be bracing to start the new year with a fresh look at the basics so we began by asking 3 planners who’ve been doing...

This is part of the series 'How to be Curious - Cognitive Fitness for Planners' by Ian Leslie, our APG Guest Editor during April 2018. He...

Top news. The 2017 APG awards book is out. Reading it is one of the best “strategy workouts” that a planner can do. So, that’s what i am...

How the world changed in ten years I came to London from India in the summer of 2006. I remember being in large ‘integrated’ campaign...

I gave a room full of strategists two minutes each to arrive at a definition of “content”. This was an experiment not a workshop...

Last week at the Guardian, APG Young Planners met for the third time this year to dig deep into the minds of five top Planners and...

Hello, and welcome to 2017. A new year which brings not only exciting new possibilities, but a new reality politically and socially. A...

Stuart Bowden is the Global CSO at MEC and a man of vision; a vision shaped by an eclectic career across media and ad agencies, a period...

Adland is like a big adult playground, where you try and come up with a new and better game than the other guy, every day.

If you’re sharpening your strategic smarts, here’s some food for thought As Antoine de Saint-Exupery once said, “True happiness comes...

In 1982, Arnold Schwarzenegger starred in his first real box-office hit, Conan the Barbarian. Although the bizarre fight scenes and poor...

Pop culture’s representation of AI would have us think it’s the stuff of a dystopian future. But in reality it’s closer than we think,...

Futurist Richard Watson was adamant that while McDonalds may use robots to predict what customers will order, and eventually, whole...

What do people do when confronted with unfettered technological change? According to Kate Fox they simply start reinventing the social...

I’d like the theme to be about widening your field of vision and forcing yourself to connect a wider variety of seemingly disparate...