APG
Oct 21, 20166 min read
A Reasonable Rant
Being a planner today is bewildering. Or at least, I am bewildered. Big picture wise, in line with client-agency relationships, the role...
APG
Apr 8, 20163 min read
Retailer Mediation
At the last APG Noisy Thinking on defining the twenty-first century brand, Nick Kendall revisited Stephen King’s 1971 paper ‘What is a...
APG
Feb 17, 20162 min read
Dom Boyd on 'What is a Brand Nowadays?'
"Strategists need to act as brand entrepreneurs that approach their client brands as ‘software’ that is constantly evolving and updating,...
APG
Feb 12, 20164 min read
The first text in the IPA Diploma is Stephen King's "What is a Brand?"
It offers a salutary warning to anyone trying to think about the question that is the agenda for APG's first Noisy Thinking event of the...
APG
Apr 2, 20014 min read
What is Account Planning? (and what do Account Planners do exactly?)
It has been over 30 years since the first account planner walked the earth. Since then account planning has developed into a job function...