Articles

This the part of the site where we upload, and encourage you to send and share lots of interesting stuff about planning and strategy.

Mar 8, 20173 min read

5 tips to write a winning paper

If you want to do well at APG, then it’s really very simple. You have to tell a good story. Because by the time you get to this point,...

Feb 20, 20173 min read

APG Awards 2017 | How to win (1)

It’s here. APG 2017. And I am extremely excited to be here and to have been asked to help seek out and find the most exciting...

Feb 11, 20152 min read

How to get your paper shortlisted – top tips from this year’s Chair of Shortlisters

Getting your paper shortlisted is dead easy, as long as you follow these simple guidelines: Read a lot of past papers The only reliable...

Jan 13, 20152 min read

Navigating the Shortlisting Process

Getting on the APG shortlist is a simple business. You just need to have a good strategic idea. No really, it’s that simple. No secrets,...

Jun 11, 20132 min read

Shortlist | APG 2013 Creative Strategy Awards in Association with Google

So here it is: the APG shortlist for 2013. 25 papers, from 16 companies, and 8 countries outside the UK, from China to Puerto Rico. ...