Richard Shotton
Jul 11, 20182 min read
How Not to Plan - A Review by Richard Shotton
The book is based on Binet and Carter’s Mythbuster column for AdMap and it covers a glorious breadth of marketing topics: from objective set
APG
May 31, 20184 min read
Thinking Around Corners
The fourth instalment of Thinking Around Corners, run in partnership with the Firefish, took place at Google’s HQ in central London and...
APG
Apr 17, 20184 min read
Information Diet | Katie Mackay-Sinclair
This is part of the series 'How to be Curious - Cognitive Fitness for Planners' by Ian Leslie, our APG Guest Editor during April 2018. He...
Kevin Chesters
Feb 16, 20183 min read
A Review of The Choice Factory – Richard Shotton
I’ve always said that the job of any planner is to separate the useful from the interesting...
APG
Jun 1, 20174 min read
What makes different types of planners tick?
Last week at the Guardian, APG Young Planners met for the third time this year to dig deep into the minds of five top Planners and...
APG
May 25, 20177 min read
APG Thinking Around Corners
In a new approach to strategy events we held the first ‘APG Thinking Around Corners’ in the worst rainstorm of the year. So a tribute to...
APG
Mar 23, 20173 min read
The Truth Behind Claim Data
David Ogilvy famously said, “The trouble with market research is that people don't think how they feel, they don't say what they think...
APG
Mar 16, 20175 min read
Three underused biases that affect creative messaging, channel sellection, media implementation
One of the appealing aspects of behavioural science is that rather than being a single, over-arching theory, it’s a broad collection of...
APG
Mar 9, 20175 min read
12 Brilliant Behavioural Science Books
This week I’ve shared what I think are some of the best books, blogs and events on the topic. In the following weeks I’ll discuss some...