APG
Jan 24, 20198 min read
APG Noisy Thinking | How do you plan?
We thought it would be bracing to start the new year with a fresh look at the basics so we began by asking 3 planners who’ve been doing...
APG
Apr 6, 20184 min read
Can Planners Really Find An Insight In An Hour?
Why the demand for ‘quick-turnaround insights’ devalues great Planning and what we can do about it. In 2011, Richard Huntington wrote a...
APG
Feb 25, 20168 min read
12 Interview Tips for wannabe Planners
First the bad news: getting into advertising is tough. Getting into Planning is tougher still. Not because it’s rocket science, but...
APG
Jan 21, 20162 min read
Think like a CSO (with Dom Boyd)
Mintel’s ‘Think like a CSO’ offers something all-too-rare in today’s #instaculture: an opportunity for the speaker to distill...
APG
Nov 9, 20152 min read
If I could tell you one thing...
Resist the temptation to think that you can get everything you need or want online. It’s only half the story. You will get a wealth of...
APG
Jun 22, 20152 min read
Behind the Mirror | A view from Steven Son
Last week, I heard Jon Steel lambast the current state of planning. His main bone of contention was that it is no longer a research based...
APG
Jun 18, 20152 min read
Behind the Mirror
An evening of talks, tools, interactive exercises and discussion to demystify qualitative research. A brief but incredibly useful,...
APG
Apr 2, 20153 min read
Day in the Life of Sabine Stork
WHAT’S YOUR OFFICIAL JOB TITLE? Founding Partner at Thinktank International Research Ltd HOW WOULD YOU DESCRIBE TO YOUR MUM WHAT YOU DO?...
APG
Jan 16, 20152 min read
Day in the Life of Lucy Banister
WHAT’S YOUR OFFICIAL JOB TITLE? Partner at The Nursery HOW WOULD YOU DESCRIBE TO YOUR DAD WHAT YOU DO? I talk to people about what they...
APG
Jan 9, 20156 min read
2015 - The Year Ahead in Strategy
It’s time to take a leap of faith 2015 needs to be the year that strategy stops standing on the precipice, wondering whether to change...
APG
Jun 27, 20134 min read
Hypothesis on Noisy Thinking
Planners get the research they deserve. 1/ Culture – over used these days. But what we are so used to doing we don’t notice is worthy of...
APG
Jun 25, 20135 min read
Planners get the research they deserve
This time we were interested in interrogating the working relationship between Planners and researchers, from formal briefings, to...