APG
Aug 3, 20173 min read
Planners Unmasked | Chris Welton
I believe tech and data can do wonders for creativity and make it even more relevant but I think as an industry there’s a danger we jump...
APG
Jul 20, 20173 min read
Planners Unmasked | Max MacBeath
I think the best piece of advice I've had is to never take a job in advertising for an agency’s reputation or the brands it services.
APG
Jul 13, 20174 min read
Planners Unmasked | Anna Thairs
To be a good planner you’ve got to be endlessly curious, and to be endlessly curious requires (in my opinion!) a certain level of energy and
APG
Oct 15, 20163 min read
Planners Unmasked | Pietro Barbieri-Hermitte
Give yourself this one rule: you have one chance to get your idea across. If it works, you’re a hero, if you mistime it, it’ll get lost...
APG
Oct 7, 20163 min read
Planners Unmasked | Cedric Legrand
I see planning as a creative discipline, and I think creativity has a lot to do with synthesis. Don’t artists synthesise within culture...
APG
Sep 30, 20162 min read
Planners Unmasked | Alexi Gunner
Go beyond the laptop and beyond the office if you want to understand your client’s consumers. Watch people, observe what goes on around you.
APG
Sep 23, 20161 min read
Planners Unmasked | Stefan Schoombee
My job is to make sure you see an advertisement you like! Whether when you're watching your favourite TV show, or before a movie, or even..
APG
Sep 16, 20162 min read
Planners Unmasked | Rosanagh & Shaun
Adland is like a big adult playground, where you try and come up with a new and better game than the other guy, every day.
APG
Sep 9, 20162 min read
Planners Unmasked | Chris Regan
The age of personalisation of goods and services is just beginning, which is going to present significant challenges, as well as...
APG
Sep 2, 20162 min read
Planners Unmasked | Stephanie Simon
Recognise the importance of collaboration. Ideas can come from anywhere, being collaborative right at the beginning of the process...
APG
Aug 26, 20165 min read
Planners Unmasked | James Lees
Solid writing skills are pretty essential whether you’re creating a brand or just writing a presentation. Practice, practice, practice...
APG
Aug 19, 20162 min read
Planners Unmasked | Louise Windo
I’ve been saying for a while now that I think we strategists could learn a lot about workshop design and facilitation from school teachers
APG
Aug 12, 20162 min read
Planners Unmasked | Matt Box
We should all aim to understand our client's problems more, not show off how much we already know.