Articles

This the part of the site where we upload, and encourage you to send and share lots of interesting stuff about planning and strategy.

Jun 13, 20174 min read

Think like a CSO (with Phil Adams)

I gave a room full of strategists two minutes each to arrive at a definition of “content”. This was an experiment not a workshop...

May 30, 20174 min read

APG West | A matter of perspective

A write up of APG West Planning Labs, May 2017. This event posed a deliberately provocative question: Can you do the best work of your...

Jun 30, 20163 min read

Insights from APG Careers in Strategy Evening

Last night Mintel hosted the APG for a session where we explored different 'flavours' of strategy and the diverse ways in which planners...