APG
Jun 27, 20181 min read
How Not to Plan - A Review by Paul Feldwick
Today, we have a better and more soundly based understanding of how to make effective advertising than ever before. And this book, a...
APG
Jul 1, 20153 min read
A Review: The Anatomy of Humbug
As someone comparatively new to the advertising industry, I hoped that Paul Feldwick’s latest work, ‘The Anatomy of Humbug’, would provide m
APG
Mar 24, 20152 min read
The Ultimate Creative Brief
On Tuesday 24 March, 60 young planners and strategists got together for one of our regular #APGYP sessions generously hosted by MRM, to...