APG
Jul 5, 20182 min read
How Not to Use How Not to Plan - A Review by Malcolm White
My first planning boss always skewered the ill-thought out, or the just plain wrong, with a piercing ‘bollocks’ or a ‘bullshit’, followed...
APG
Jul 2, 20182 min read
How Not to Plan - A Review by Kevin Chesters
Small confession. I was always going to like this book after the opening sentence: “To be honest, we’re not big fans of business books”....
Martin Weigel
Jun 28, 20182 min read
How Not to Plan - A Review by Martin Weigel
When most books about marketing or advertising merely add to the landfill of calorie-free advice and are long copy exercises in self...
APG
Jun 28, 20182 min read
How Not to Plan - A Review by Neil Godber
How Not To Plan is a wonderfully illuminating and insightful book that any and everyone working in Planning (and beyond) can find...
APG
Dec 12, 20164 min read
Think like a CSO (with Stuart Bowden)
Stuart Bowden is the Global CSO at MEC and a man of vision; a vision shaped by an eclectic career across media and ad agencies, a period...
APG
Sep 23, 20161 min read
Planners Unmasked | Stefan Schoombee
My job is to make sure you see an advertisement you like! Whether when you're watching your favourite TV show, or before a movie, or even..
APG
May 25, 20161 min read
AI Will Never Replace Humans in Agencies
Frances Ralston-Good, Chief Strategy & Innovation Officer at Omnicom Media Group, shed a light on how the media industry is changing to...