Articles

This the part of the site where we upload, and encourage you to send and share lots of interesting stuff about planning and strategy.

Mar 23, 20173 min read

The Truth Behind Claim Data

David Ogilvy famously said, “The trouble with market research is that people don't think how they feel, they don't say what they think...

Oct 22, 20142 min read

A Nosey into the Future - Visuals, Brands, and Why We Buy

As market researchers, we spend our days delving into the minds of others. So when the APG organised an evening of neuro- multi-sensory...