APG
Nov 7, 20172 min read
More from the insights treasure trove (Beats by Dre)
Beats by Dre won a gold in the APG awards with what, I think, is a great piece of advertising thinking. The brand and the agency (R/GA)...
APG
Nov 1, 20172 min read
An insight treasure trove (that all strategists should read)
Top news. The 2017 APG awards book is out. Reading it is one of the best “strategy workouts” that a planner can do. So, that’s what i am...
APG
Dec 16, 20162 min read
Digital Years are like Dog Years
Digital years being like dog years (one human = seven dog), 84 years ago, I edited an APG book called The Communications Challenge – all...
APG
Feb 12, 20153 min read
Day in the Life of Julian Saunders
WHAT’S YOUR OFFICIAL JOB TITLE? Strategist in The Zoo at Google HOW WOULD YOU DESCRIBE TO YOUR MUM WHAT YOU DO? Help brands make...