APG
Apr 6, 20184 min read
Can Planners Really Find An Insight In An Hour?
Why the demand for ‘quick-turnaround insights’ devalues great Planning and what we can do about it. In 2011, Richard Huntington wrote a...
APG
Jun 1, 20164 min read
How technology will influence how we work
Pop culture’s representation of AI would have us think it’s the stuff of a dystopian future. But in reality it’s closer than we think,...
APG
Mar 29, 20162 min read
Sources of Inspiration and Insight
Last week I went along to the ‘Sources of Inspiration and Insight’ Young Planner’s event The night was hosted by BBH’s John Harrison at...
APG
Mar 2, 20163 min read
Why Don’t You?
When I were a little girl there was a programme on Saturday morning telly called “Why Don’t You?” which had a theme tune that ended “Why...
APG
Jun 30, 20151 min read
What is Planning? | A view from Vaughan Edmonds
As someone who is new to the world of marketing agencies, I initially struggled to get my head around the concept of planning. I had a...
APG
Feb 5, 20153 min read
Day in the Life of Simin Radmanesh
WHAT’S YOUR OFFICIAL JOB TITLE? As of 3 weeks ago, Planning Director, Memac Ogilvy, Qatar HOW WOULD YOU DESCRIBE TO YOUR DAD WHAT YOU DO?...
APG
Feb 5, 20145 min read
What is an Insight? The APG in combative and revelatory mode
Last night the APG brought together six of the industry’s best minds to answer the question: ‘What is an insight?’ From poptarts to the...
APG
Feb 4, 20145 min read
What is an Insight?
Tracey Follows of JWT spoke of “noticing when you are noticing” and in particular slowly realizing that you are dealing with a “weird...