APG
Apr 13, 20175 min read
APG West | Agency value and the search for innovation
We started APG West to help embed strategic thinking as a more prominent part of agencies’ (and clients’) business here. That’s our...
APG
Jul 21, 20165 min read
Planners’ Cannes: The ones that won and the ones that got away
Bullshit, insights, Rembrandt, long-term campaigns, diversity, altered reality; it could only be a bunch of planners talking creativity....
APG
May 25, 20161 min read
AI Will Never Replace Humans in Agencies
Frances Ralston-Good, Chief Strategy & Innovation Officer at Omnicom Media Group, shed a light on how the media industry is changing to...
APG
Mar 20, 20153 min read
Innovation by automation – how far do we go?
In a world of increasing innovation, what role do you think automation will have in future creative strategies? My opening question to...