APG
Jan 11, 20164 min read
The Year Ahead for Planning
Legend has it that George W. Bush once dismissed French business culture, by saying: “They don’t even have their own word for...
APG
Jun 9, 20153 min read
Why 2015 will see less “we believe…” and more “we do…”
The power of purpose is hardly a new idea. The arguments of Sinek, Stengel et al in favour of “why” being more important than “how” or...
APG
Apr 14, 20154 min read
The future's bright... (with Hannah Mackenzie)
So far we’ve heard a lot about what will change in the future, and what needs to change in the future…but I want to talk about something...
APG
Apr 14, 20152 min read
The future's bright... (with Pippa Morris)
Is the future bright? The question about what the future holds for advertising naturally comes up a lot. Being planners, we like to...
APG
Apr 14, 20152 min read
The future's bright... (with Melanie Arrow)
The future is bright, the future is… The future is so radically indeterminate, so fast changing, so different, so obtuse, so totally...
APG
Feb 9, 20156 min read
Planning for the Future of Media
A bit about the author ...Gerard Smith is a former Planning Director at major agencies in the UK and US and is now an associate at a...
APG
Oct 13, 20143 min read
Power to the Planner
In May 2012 I wrote my first ever blog on my first ever APG event and, ever since, I’ve been hooked on both. After going to my first APG...
APG
May 10, 20123 min read
Business Bites Back
Last night at Fallon, the APG convened for some more Noisy Thinking about the present and future of planning. This time it was the turn...
APG
Mar 8, 20122 min read
What is the Future of Planning?
Where is planning going? This was the question that the APG posed on Tuesday 6th March to three planning luminaries- Adam Morgan, Richard...