APG
Jan 4, 20185 min read
Thinking Around Corners 3
After the sell-out success of our last Thinking Around Corners event over at DigitasLBi, run in partnership with the Firefish, Event 3...
APG
Aug 28, 20175 min read
More “APG Thinking Around Corners”
At the end of July, we returned to DigitasLBi for the second Thinking Around Corners event, run in partnership with Firefish. These...
APG
Jun 3, 20163 min read
A Definition of Thinking
Baroness Susan Greenfield is a scientist, author and broadcaster with a special interest in how technology impacts our personalities by...
APG
Oct 2, 20152 min read
Think like a CSO (with Craig Mawdsley)
Preparing for the APG ‘think like a CSO’ event, hosted and made possible by Mintel, made me think about how I think. Which may be a...
APG
Apr 14, 20154 min read
The future's bright... (with Hannah Mackenzie)
So far we’ve heard a lot about what will change in the future, and what needs to change in the future…but I want to talk about something...
APG
Apr 14, 20152 min read
The future's bright... (with Enni-Kukka Tuomala)
A few months ago I managed to meet my hero Lena Dunham, the creator, writer, director and star of HBO’s hit show ‘Girls’ who’s written an...
APG
Apr 14, 20152 min read
The future's bright... (with Pippa Morris)
Is the future bright? The question about what the future holds for advertising naturally comes up a lot. Being planners, we like to...
APG
Apr 14, 20152 min read
The future's bright... (with Melanie Arrow)
The future is bright, the future is… The future is so radically indeterminate, so fast changing, so different, so obtuse, so totally...
APG
Feb 9, 20156 min read
Planning for the Future of Media
A bit about the author ...Gerard Smith is a former Planning Director at major agencies in the UK and US and is now an associate at a...
APG
Jan 30, 20154 min read
How to be a Chief Strategy Officer
First of all, an apology. There isn’t a simple, ten-point plan you can follow to become a CSO. Or if there is, no one told me! What I can...
APG
Jan 9, 20156 min read
2015 - The Year Ahead in Strategy
It’s time to take a leap of faith 2015 needs to be the year that strategy stops standing on the precipice, wondering whether to change...
APG
Jan 4, 201510 min read
The Future of Brand Building is Triangular
This essay was submitted to, and shortlisted for, the Admap Prize 2014 and is reproduced with the kind permission of warc. This essay is...
APG
Oct 22, 20142 min read
A Nosey into the Future - Visuals, Brands, and Why We Buy
As market researchers, we spend our days delving into the minds of others. So when the APG organised an evening of neuro- multi-sensory...
APG
Nov 15, 20126 min read
Planning in Broadcasting – at the BBC
Tuesday night saw the inauguration of a new kind of APG event – the first in a new series of semi-educational evenings that we’ve called...